What not to do and why a paid domain is important. With all of the methods of web site promotion and web page marketing available, it is wise to know what not to do. There are tricks that many beginners may be tempted to try but shouldn’t. Search engines and directories have gotten very smart with detection techniques these days and will severely penalize those who perpetrate fraud. In the “old days” it was easy to use these techniques. They still can be used but it is not recommended. Invisible text, small text and unrelated Meta tags/keywords Placing hundreds of keywords formatted in the color as the background. While visitors will not see it, search engines and directories will due to the fact that they don’t “see” background colors. This causes them to read the “invisible text” as keywords which place the site higher in the rankings and results. Yes, this is still possible to do, but if you are caught, your site or even you as a person, may be banned from that particular directory/engine. It just isn’t worth the risk. Another version of this is to use extremely small text that blends in with the background graphics of the page. It really isn’t “invisible” but is simply indistinguishable from the background. This carries the same penalty as invisible text; so again, it is not worth the risk. One other common mistake made is the use of Meta tags or keywords that do not relate to the material on the site. As example, you know that adult related keywords are searched literally thousands of times each day. In the hopes of getting tons of visitors, you add these to your Meta tags or actually into the text of the page. What really happens here is the visitors you receive from this are looking for something else unrelated to what you are trying to sell or promote. This is not a good thing to do since it correlates negatively to your visitor/click/conversion ratios. The importance of a paid domain name: When a visitor comes to your site, they are assessing you right from the start. As they browse through your products or services, they are looking at how the site is set up, the design and professionalism. One of the most important things is to use a paid domain name for your web site. Having http://www.xxxxxxx.freehostforever.com isn’t as good as http://www.xxxxxx.com. The shorter address looks better, more professional and builds trust in your company. Having a paid domain has other benefits as well. Paid hosting is cheap these days and is faster and more reliable than free hosting. It also lends some authority to your site and shows visitors that you are serious. This can be a deciding factor in whether or not they send their money to you. Another reason is that it is easier to get a domain name into a registry, directory or search engine. Getting listed is already a tough task to accomplish, so why make it any harder? It makes good business sense to use a paid host as a way to make that all important first impression on your visitors. These are all small things that can mean a lot to you in terms of traffic, visitors and sales.
The colossal growth of social networking in these recent years has brought about a new era in web marketing. In a digital age where almost everything is done online, it seems as though the generation gap where internet usage is concerned has been getting smaller over the years. More and more people are spending time online, and with the advent of social networking sites such as MySpace and Facebook, and various Instant Messaging clients, it would seem as though people are living double lives; one offline, and one online. So would it not be prudent for businesses to take advantage of the growth of social media to reach a wider spectrum of audience? If you search hard enough online you will find a web marketing ebook that will tell you how social media has changed the landscape of web marketing, but this article will give you a glimpse of the phenomenon. Typically large businesses tend to distance themselves from their customers, often interacting with the latter in an impersonal corporate identity. Yet with the revolution of social media, more and more organizations have taken notice to the effectiveness of taking up a more personalized approach and being less “corporate” towards their interactions with their customers. Having seen the potential in “social marketing”, these days many marketers have embarked on a “social marketing optimization” strategy when marketing to potential consumers. From widgets, to RSS feeds, to blogging, the transition between the “corporate” interaction versus the more personalized touch is apparent even in the larger corporations. If you look around hard enough you’ll find “corporate blogs” by large internationally recognized brands, viral videos on video portals providing teaser ads for a new product… whatever it is, corporations have been wising up to the prospect, and have hopped onto the social media bandwagon. With more and more corporations using “social marketing optimization”, no longer will it be simply a useful element in web marketing, but a distinct marketing strategy on its own. Providing a more personalized touch for consumers also has its own added advantages. Being “one of them” as opposed to just a faceless corporation would allow companies and marketers alike to get to know consumers a lot better. The ability of consumers to freely review, recommend or even condemn a brand on the web presents an interesting avenue for marketers, because never before has one individual wielded such power over the fate of a consumer product or service. A single email or blog post or video blog can determine a marketer’s success or downfall, because nothing is more powerful than word of mouth. The myriad of wish-lists and complaints in the form of blog content could surely serve as a source of ideas and resolution for corporations seeking to build up customer loyalty. In the near future, broadcasting content via RSS feeds, podcasts, and viral videos will prove to be an invaluable asset to the marketer, because of the huge reach social media has over consumers. Because of this, those who intend to take advantage of all the social traffic out there will have to regularly provide fresher and more unique content to stave off consumer boredom and competition alike.